Mood Boards

What's the vibe?

An important step in social media marketing is establishing the visual aesthetic and tone for the feed. What does the brand look and sound like?

I create a mood board for each new client I work with containing inspo pics, suggested content mix (ratio of photos to Reels to memes), and sample social copy.

I also often create mood boards for individual campaigns that will help the photographer capture the perfect shots.

The image is an example of a mock-feed I created for a past client.