01 — Project details
A celebration of Pride, specifically Coming Out Day through meaningful storytelling that creates connectivity and generates conversation.
02 — Creative process
We sought out four individuals from different walks in their LGBTQIA+ journey to speak to us about coming out and how it is not just about one day or moment, it is an ongoing story.
Through mixed media Instagram carousels and stories we are introduced to D’Santi, Lee, Chad and Kite and their stories of coming out.
Copywriting samples - Instagram captions
03 — Results
+10M impressions worldwide
550k traffic
+200k engagement
550K
Traffic
+10M
Impressions
+200K
Engagement