01 — Project details
Reposition Notion from niche productivity tool to mainstream work/life essential during its first integrated campaign
02 — Creative process
Led X, Meta, LinkedIn social rollout; led content edits and copywriting; integrated with marketing + product teams for narrative alignment.
03 — Results
+44% followers in 8 days
+20K net new
Additionally, we always keep an eye on trends that were most relevant and we recreated it with a twist.
+44%
Increase in Followers (in 2 weeks)
+300K
Impressions
45K
Engagements