Solo Stove x Snoop Dogg

01 — Project details

Reposition Solo Stove from niche outdoor brand to a mainstream cultural moment—without traditional media weight.

02 — Creative process

Led social creative development and copywriting from concept to delivery of social-first assets as Director of Social

Partnered across Editorial department, in-house makers, and production to orchestrate a unified roll-out across TikTok, Instagram, and YouTube.

Published Posts

Twitter: Crafted copy.

Instagram

03 — Results

#1 Trending Topic Worldwide (Twice)

500% spike in organic search

Webby Award-winning; most successful campaign in brand history

"It inserted our Solo Stove

+$100M

Earned Media Value

19.5B

Impressions

31M

Engagements