01 — Project details
Reposition Solo Stove from niche outdoor brand to a mainstream cultural moment—without traditional media weight.
02 — Creative process
Led social creative development and copywriting from concept to delivery of social-first assets as Director of Social
Partnered across Editorial department, in-house makers, and production to orchestrate a unified roll-out across TikTok, Instagram, and YouTube.
Published Posts
Twitter: Crafted copy.
03 — Results
#1 Trending Topic Worldwide (Twice)
500% spike in organic search
Webby Award-winning; most successful campaign in brand history
"It inserted our Solo Stove
+$100M
Earned Media Value
19.5B
Impressions
31M
Engagements