With over five years of professional experience in social media strategy and digital content creation, I understand what it takes to make a brand P O P on an oversaturated platform. Specializing in developing data-driven social strategies that help brands reach their audience - whether it be the most general of general or the nichest of niche - I help brands reach their social goals. Period.
Weber Shandwick is one of the world's leading global public relations firms with offices in major media, business and government capitals around the world. As a digital manager, I create social strategies and engaging social-first content that establishes a unique voice and presence for major brands, as well as leverage social media platforms to help them meet their goals. I have worked on major campaigns for brands like Pernod Ricard, Chevrolet, USPS, the CDC, GlaxoSmithKline, and Verizon.
Promoted from Sr. Associate, Digital in March, 2021.
CRAFT is a new type of agency for a new era of digital, media, and creative brought together under one roof. Honing in on the lobbying and association space, I supported the social media accounts for international brands such as UTC (now Raytheon Technologies), Mercedes Benz, and Verizon. During my time here I launched organic and paid campaigns to help raise brand awareness.
Kickstarting my career in social, I began refining my social copywriting and creative strategy skills with small associations. This is where I learned no brand is too small or too large to make an impact through social.
Master of Science (MSc) | Digital Communications | Syracuse University
Bachelor of Arts (BA) | Journalism | Penn State University
Bachelor of Arts (BA) | International Politics | Penn State University
Data Analytics | IBM Professional Certificate (In-Progress)
Digital Media Trends | Penn State University