Experience

Manager, Digital | June, 2019 - Present | Weber Shandwick

Weber Shandwick is one of the world's leading global public relations firms with offices in major media, business and government capitals around the world. As a digital manager, I create social strategies and engaging social-first content that establishes a unique voice and presence for major brands, as well as leverage social media platforms to help them meet their goals. I have worked on major campaigns for brands like Pernod Ricard, Chevrolet, USPS, the CDC, GlaxoSmithKline, and Verizon.

Promoted from Sr. Associate, Digital in March, 2021.

Account Executive & Social Media Specialist | January, 2018 - May, 2019 | CRAFT DIGITAL | MEDIA

CRAFT is a new type of agency for a new era of digital, media, and creative brought together under one roof. Honing in on the lobbying and association space, I supported the social media accounts for international brands such as UTC (now Raytheon Technologies), Mercedes Benz, and Verizon. During my time here I launched organic and paid campaigns to help raise brand awareness.

Associate Account Executive, Social | December, 2016 - January, 2017 | Epic PR Group

Kickstarting my career in social, I began refining my social copywriting and creative strategy skills with small associations. This is where I learned no brand is too small or too large to make an impact through social.

Education

Degrees:

Master of Science (MSc) | Digital Communications | Syracuse University

Bachelor of Arts (BA) | Journalism | Penn State University

Bachelor of Arts (BA) | International Politics | Penn State University

Certifications:

Data Analytics | IBM Professional Certificate (In-Progress)

Digital Media Trends | Penn State University