Social Media Campaigns

Pose with Posey

My fellow interns and I were tasked with helping Giant's catcher Buster Posey promote his foundation BP28 and the fight against pediatric cancer.

We worked together to create a completely new brand activation called “Pose with Posey,” an event that invited fans at Oracle Park to pose with a Posey cut-out and donate to BP28. Taking on the creative duties, I wrote stadium announcements, proposed jumbotron storyboards and designed signage for the activation.

Over the course of two days, “Pose with Posey” raised over $5,000 and informed thousands of stadium-goers about BP28.

Wisconsin Union Reopening

The Wisconsin Union Terrace is fun. The pandemic is not.

When the Wisconsin Union decided to reopen the beloved Terrace in June, this dichotomy posed an issue: how will we enforce safe practices without compromising our brand?

To keep the tone light-hearted and familiar, we used pop culture references to deliver our messaging about social distancing, washing hands, ordering through an app instead of at the counter and more. I ideated and wrote the signage below, which was then featured on the Terrace, in the building or on our social media.

Read more about the campaign here.

Artists: Jessalyn Mailoa & Kayla Nelson

Wisconsin Union Wrapped

With the end of each year comes the long-awaited Spotify Wrapped, a customized summary of users' listening habits that Spotify wraps up and puts in a pretty, shareable package. To create a similar hype around the great year students and members spent at the Wisconsin Union, I explored the annual report for fun data points and made a series of Wisconsin Union Wrapped graphics.

The graphics, shared on the Union's Twitter, Facebook and Instagram story, garnered over 12,000 impressions and 500 interactions. My favorite engagement was a comment that read, "Where is the corn, how do I enter a new decade without the corn data?!" Classic Wisconsin.