My fellow interns and I were tasked with helping Giant's catcher Buster Posey promote his foundation BP28 and the fight against pediatric cancer.
We worked together to create a completely new brand activation called “Pose with Posey,” an event that invited fans at Oracle Park to pose with a Posey cut-out and donate to BP28. Taking on the creative duties, I wrote stadium announcements, proposed jumbotron storyboards and designed signage for the activation.
Over the course of two days, “Pose with Posey” raised over $5,000 and informed thousands of stadium-goers about BP28.
The Wisconsin Union Terrace is fun. The pandemic is not.
When the Wisconsin Union decided to reopen the beloved Terrace in June, this dichotomy posed an issue: how will we enforce safe practices without compromising our brand?
To keep the tone light-hearted and familiar, we used pop culture references to deliver our messaging about social distancing, washing hands, ordering through an app instead of at the counter and more. I ideated and wrote the signage below, which was then featured on the Terrace, in the building or on our social media.
Read more about the campaign here.
Artists: Jessalyn Mailoa & Kayla Nelson
With the end of each year comes the long-awaited Spotify Wrapped, a customized summary of users' listening habits that Spotify wraps up and puts in a pretty, shareable package. To create a similar hype around the great year students and members spent at the Wisconsin Union, I explored the annual report for fun data points and made a series of Wisconsin Union Wrapped graphics.
The graphics, shared on the Union's Twitter, Facebook and Instagram story, garnered over 12,000 impressions and 500 interactions. My favorite engagement was a comment that read, "Where is the corn, how do I enter a new decade without the corn data?!" Classic Wisconsin.