Project objective:

The goal of this project was to create the first-ever DriveTime social media strategy. We envisioned creating a community for DriveTime customers and establishing DriveTime as a source of knowledge in the used car industry. The strategy widely expanded the scope of DriveTime social accounts to include content of customer experiences, online reviews, educational information, commercial creative, and much more.

Creative process:

Each month I created post concepts for approximately 8 posts per month. I developed the strategy through competitor research, social media best practices, and social trends. I worked cross-functionally with graphic designers to source graphic content, or created it myself. I wrote each caption within the DriveTime brand voice and then scheduled the posts using SproutSocial.