We created an entirely new trade-in experience on DriveTime.com. DriveTime partnered with an industry-leading third party to create a custom i-frame located within the DriveTime site. The biggest goal of this project was to craft a seamless trade-in experience online to keep users on our site shopping after they receive their offer.
Creative process:
I wrote customized copy in the DriveTime voice for every step of the new trade-in experience. I organized a detailed spreadsheet showing all previous copy and the corresponding new copy to be used. Throughout the project I managed strong working relationships with DriveTime's senior UX web designer, as well as our external partner's team members. Additionally, I oversaw our external partner's execution of copy changes throughout the project. To ensure no errors were present in the final product I completed in User Acceptance Testing for over 125 customer experience flows.
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Trade-in Modal
When a user clicks the "Value Your Car" CTA a modal will pop up, so their location can be identified.
Guaranteed Offer Flow
This is the flow a user will experience when we are able to identify their exact car.
Estimate Offer Flow
This is the flow a user will experience when they are just giving general information about their car.
No Offer Page
This page will populate when the site is unable to calculate a trade-in offer for a user.
