Project objective:

This ongoing project includes the description of each dealership on DriveTime.com. These descriptions make our customers feel welcomed before they even arrive at a DriveTime location. This copy is also intended for SEO ranking.

Creative process:

As new DriveTime locations are added to the website, I am in charge of writing unique copy and directions to locate each one. I start by reaching out to the project manager assisting with the opening of each store to get basic information on the location. I conduct research online about the general area and any interesting characteristics. Then, I create copy that effortlessly combines the DriveTime voice with important SEO keywords.

Fort Wayne

DriveTime of Fort Wayne prides ourselves in matching our customers with the car that is right for them. We have an extensive inventory and once you choose your dream car, getting financed is fast and easy. We can get you approved and driving home in your next car on the very same day. Pay us a visit and see what makes DriveTime of Fort Wayne so special. We're at the intersection of W Coliseum Blvd and Lima Rd.

Located just to the west of the W Coliseum Blvd and Lima Rd intersection next to Discount Tire.

Lubbock

At DriveTime of Lubbock we set the bar for the used car buying experience. So many car dealerships will confuse you with endless processes, hours of paperwork and confusing pricing, but not us. We make buying a car simple with upfront pricing and fast approvals. Come visit us and see just how easy it is to find your next car and drive it home the same day! We're located off the Marsha Sharp Freeway on 82nd St, just west of Walgreens.

Located just west of the 82nd St and Milwaukee Ave intersection.

Salt Lake City

At DriveTime of Salt Lake City, we're ready to help you find your next car. We work together as a team to get payments that fit your unique budget. Our goal is to make the car buying experience as simple as possible while making our customers feel like family. Our knowledgeable staff wants to make you feel welcome, whether you are a first-time car buyer or repeat customer. Come in to our first Utah dealership, so you can see how fun it can be to buy a car! From Downtown Salt Lake City, head south on State St and the dealership is just south of the intersection of Sate St and 5300 S.

Located 1 mile south of Intermountain Medical Center on State St and 5490 S.

Peoria

At DriveTime of Peoria our inventory is great, but our people are even better. Our team members are determined to get you into the right car with the right financing. No matter your situation, we want to find the best solution for you. Come visit us and see just how easy it is to find your next car and drive it home the same day! If you're coming from downtown take 74W to 40N, and turn left on W Pioneer Parkway.

Find us on the corner of W Pioneer Parkway and N Hale Avenue.

El Paso

When you buy a car from DriveTime of El Paso, you get a car-buying experience you can't find anywhere else. Our dedicated sales staff works hard to make sure each and every one of our customers leaves our dealership happy. With terms personalized to you, we can find you the car that fits your budget, no matter your credit background. Then, when you find a car you love with terms that work for your needs, we want to send you home in it the same day. From Downtown El Paso, take I-10 East. Take exit 30 toward Lee Trevino Dr. and merge onto Gateway Blvd. E. The dealership will be on your right just before you reach the Palace Inn.

Located on Gateway Boulevard East, right across the street from the Holiday Inn.