Project objective:

This project was intended to better display the company value props on the homepage. It included a rewrite of the main hero, CTAs and supporting content throughout the page.

Creative process:

This project required a heavy adjustment of copy to make it more in-line with our current brand voice. I created 22 copy variations that were then cut down to the final 2 variations used in the test. In my writing I was presented the most important benefits of DriveTime to customers in a way that is helpful, clear, and concise.