We aimed to upgrade our conference website to speak to a wider audience of equity-minded entrepreneurs.
02 — Creative process
I got to work jotting down ideas and crafting web copy that inspired readers to action. Purchasing a ticket meant investing in an equitable, bright future for themselves and their businesses.
03 — Results
We managed to attract 14K visits (and counting) in 2024 alone. Plus, over $100K in ticket sales in our first week.
