01 — Project details

I was tasked to update our ROI: The Millionaire Summit ticket drop email sequence to engage today's readers and clients. The goal was to build anticipation for our announcement of ROI + prepare readers to press "purchase" as soon as we opened our cart.

02 — Creative process

I reflected on and improved our existing copy to connect with current affairs and pop culture. We also needed to shift the marketing away from our "Golden Ticket" (which was new the prior year) and towards our new offer - included accommodations.

New theme: If you stay ready, you don't have to get ready!

03 — Results

We managed to achieve our first six-figure week of the year thanks to our emails + social pushes!