It feels cosmic that Bearaby just launched a new collection of calming heated & weighted lap pads, neck wraps, bottles ... aptly named warmables.
— The Get Well
01 — Project details
Entering the winter season, Bearaby introduced a new product category with three warmable products. The collection combines the comforting effects of gentle weight with the health benefits of thermotherapy.
02 — Creative process
From product naming through to website content and launch assets, my goal was to craft language that fit with Bearaby's playful brand ecosystem while educating succinctly about the benefits of a potentially unfamiliar product.
