Culturelle®
Culturelle®
See below how we helped Culturelle® connect with its audience in South Korea during Chuseok or "Korean Thanksgiving."
Happy Chuseok from the Culturelle® "family"
In South Korea, Chuseok is the time of year when families gather together to give thanks for what they're grateful for in their lives. We saw this as a perfect opportunity for probiotics brand, Culturelle®, to raise awareness of the benefits of its products.
Enter the Culturelle® Family; Blu (the pragmatic father), Tori (the caring mother), Rosie (the quirky daughter), and Chu (the audacious son) explain the benefits of Culturelle®'s products in this Chuseok-themed comic we created for Instagram. This comic is also the first post in a larger social media campaign during which the audience can win Culturelle® products via a special giveaway during Chuseok.
