Herbalife Nutrition

A shake mix that's "choc-full" of indulgence

Herbalife Nutrition is a leader in the health & fitness industry, creating high-quality and delicious products enjoyed around the world. It's flagship Formula 1 product line is a meal-replacement shake mix that's rich in nutrients and flavor.

To raise awareness of the new limited-edition Formula 1 Dark Chocolate Coconut shake mix, we used several mediums to reach Herbalife Nutrition's target audience. We first created numerous web assets like sliders, triptychs, and product overviews that would live on the consumer-facing website MyHerbalife.com. We then sent two emails: the first announcing the launch of the new shake mix and the second tying it to Valentine's Day. We also posted on Herbalife Nutrition's Instagram page, announcing Formula 1 Dark Chocolate Coconut and sharing a recipe customers can try making with the new shake mix.