The challenge with Hoya was crafting a 100% Iraqi content strategy for a Japanese lenses brand making its debut in the Iraqi market.
02 — Creative process
We developed Iraqi-centric content inspired by the daily lives of young Iraqi men and women, seamlessly integrating lens-wearing into their everyday activities, such as playing padel, camping, and more.
Copywriting samples - Instagram captions
03 — Results
We partnered with Iraqi artist '3f.Comics' to create a 3-part animated comedy Reels series. The campaign aimed to seamlessly embed the Hoya brand into the audience's minds.
