The plan for this campaign was offline marketing: sending an invitation in the brand's voice and another with a specific discount, with the goal of increasing interest in the festival.
02 — Creative process
Our creative direction involved taking lines from Arabic poetry and iconic Yemeni phrases, printing them onto posters and signs displayed across the festival venue.
Copywriting samples - Instagram captions
Copywriting samples - Instagram captions
03 — Results
Ultimately, these quotes were highly admired by festival visitors and generated significant buzz across social media.
