Masculinity center campaign

01 — Project details

This project addresses a sensitive topic, namely erectile dysfunction. The objective was to draw attention to this medical center, which specializes in treating male impotence.

02 — Creative process

The creative process began by searching for an Iraqi cultural insight, using popular local proverbs that indirectly relate to erectile dysfunction.

03 — Results

We managed to achieve the target we set and the campaign had a great engagement rate.