Mounir Salon's campaign was unique. The goal was to generate interest in an exclusive workshop hosted by Mounir himself in Baghdad, with the ultimate target of booking 25 seats at the Babylon Hotel
02 — Creative process
We adopted the direction of: Keep it simple and direct! Without beating around the bush, we featured Mounir's photo alongside the booking number and straightforward details tailored to the target audience.
Copywriting samples - Instagram captions
03 — Results
Ultimately, we had to pause the ad campaign because we surpassed 150 leads from salon owners across Baghdad and other provinces.
