Tjwal is a media platform home to 'Jawlah Podcast' (covering business) and 'Muharek Podcast' (covering automotive). My main responsibility is to repurpose and produce media content from the full-length podcast episodes broadcasted on YouTube.
02 — Creative process
At the same time, the challenge lay in crafting culturally relevant, trending content around topics most Iraqis discuss daily, leveraging high-interest events like football and the World Cup.
03 — Results
The content hit its targets, delivering exceptional engagement and a strong organic boost in viewership across all media channels.
