We aimed to increase awareness of the brand's ease of use and lack of licensing fees by remaking the famous "Mac vs PC" commercials from the early 2000s into "UniFi vs Big IT".
Creative process
Our philosophy was to address the consumer by showcasing the pain points of Big IT, which represented traditional methods that require professional installation, licensing fees, and adequate knowledge of networking gear. UniFi represented the brand's slogan of "Rethinking IT" by illustrating ready-to-use products out of the box and cost-effectiveness.
