Summary
As a Five Star Partner of the Starship Foundation, Mercury's key fundraising tactic is via customer donations. Mercury has made it possible for customers to make an automatic donation on their monthly power bill. Each quarter I collaborated with the Mercury team to craft engaging customer-focused campaigns which highlighted the impact of their donations.
Each campaign consisted of a social media post, a blog post, an eDM to donors, an eDM to non-donors with a CTA to encourage them to donate and a 'challenge' published to Mercury's app.
Campaigns covered a range of projects from Starship's Pain Service, rheumatic fever and plastic surgery to Starship's flagship Pathways and Outcomes Programme.
I was responsible for interviewing clinicians and patient families and synthesising the complex, often clinical, information from the original funding applications. I then edited and refined this content alongside Mercury's team, helping to tailor it to their customer base and ensuring all content was factually correct and approved for release by multiple parties - patient families, clinical teams, Starship Child Health management and Starship Foundation SLT.
Together we achieved year-on-year growth in the number of donations and average amount donated.
