Book Fair Australia (Email Marketing)

Book Fair Australia is a new book festival coming to Sydney on November 26-27 2022. It celebrates books of all genres.

Role & Purpose

As a copywriter of Book Fair Australia, I was tasked with writing email marketing content for attendees and exhibitors. This would cover important updates, key information for the event, and marketing for attending exhibitors.

Using prior knowledge and provided information from existing platforms that provide information (social media, exhibitors page on the website), I formed EDMs that embraced the organisation's TOV and provided enough information to be useful.

My work was also viewed by my team mates who provided constructive feedback.

This copy is used on Mailchimp and Eventbrite.