Professional Experience

Social Media Coordinator

TYR Sport (July 2024 - Present)

Full-Time

Content Support:

• Created and managed engaging content across all social media platforms, including videos, images, and posts.

• Brainstormed and developed creative ideas with the marketing team to enhance brand visibility.

• Utilized content creation tools and software to ensure high-quality visuals and consistency.

Community Engagement:

• Monitored and responded to comments, messages, and mentions to foster community interaction.

• Engaged with followers to build relationships and enhance brand loyalty.

• Curated and shared user-generated content to highlight customer experiences and satisfaction.

Campaign Execution:

• Coordinated and executed social media campaigns, including influencer collaborations and sponsored posts.

• Managed influencer partnerships from outreach to content approval and performance tracking.

• Tracked and reported on campaign performance metrics, analyzing the success of various strategies.

Data Analysis and Optimization:

• Regularly reviewed social media metrics to evaluate performance and identify trends.

• Used data insights to adjust strategies, content, and posting schedules for optimal engagement.

• Prepared reports summarizing key metrics and actionable insights to inform future campaigns.

UGC Creator

KISS Products (April 2024 - June 2024)

Freelance

Content Support:

• Created engaging videos and other content for ads, featuring myself to showcase products.

• Brainstormed and developed creative ideas in collaboration with the marketing team.

• Utilized content creation tools and software to enhance video and post quality.

Content Creation:

• Shot, edited, and produced high-quality video content for advertising campaigns.

• Ensured all content aligned with brand guidelines and marketing objectives.

• Experimented with different styles and formats to attract and engage the target audience.

Social Media Marketing Intern

PiP PEA POP (June 2023 - Sep 2023)

Internship

Content Support:

• Assisted in content creation by brainstorming ideas, gathering visuals, or drafting captions.

• Collaborated with the team on content planning and development.

• Learned to use content creation tools and software.

Community Engagement:

• Monitored and responded to comments, messages, and mentions under supervision.

• Observed and learned how to foster audience interactions and build relationships.

• Assisted in curating and sharing user-generated content or relevant third-party content.

Campaign Execution:

• Supported the execution of marketing campaigns, including influencer collaborations.

• Assisted in the coordination of influencer partnerships, from outreach to content approval.

• Learned to track and report on campaign performance and ROI.

Social Media Marketing Specialist

SnapCalorie (Jan 2023 - April 2023)

Freelance

Content Creation and Scheduling:

• Developed and designed engaging text, images, and videos for social media posts.

• Utilized content creation tools and software for design and editing.

• Scheduled posts using social media management platforms, optimizing posting times for maximum reach and engagement.

Community Engagement:

• Responded to comments, questions, and direct messages from followers and customers.

• Actively participated in conversations, discussions, and trending topics.

• Monitored mentions and tags, and engaged with user-generated content.

Data Analysis and Reporting:

• Regularly reviewed and analyzed social media metrics, such as reach, engagement, and conversion rates.

• Identified trends and patterns in user behavior and content performance.

• Prepared daily reports summarizing key metrics and insights.

Social Media Manager

Orangetheory Fitness Hewlett (May 2019 - May 2024)

Full-Time

Content Planning and Creation:

• Develop and curate content for social media platforms.

• Create engaging posts, images, videos, and other media.

• Ensure content aligns with the brand's goals and resonates with the target audience.

Community Engagement and Monitoring:

• Respond to comments, messages, and mentions.

• Foster interactions and build relationships with followers.

• Monitor discussions, trends, and feedback on social media channels.

Data Analysis and Optimization:

• Analyze social media metrics to evaluate performance.

• Identify trends, opportunities, and areas for improvement.

• Adjust strategies, content, and posting schedules based on data insights.