Brewspiration

01 — Project details

Brewspiration is a new mobile bar serving beer, coffee, a memorable experience, and laidback good times on-site to its clientele in the Franklin, TN area. The trick with this project was to clearly convey the connection between the brand name, Brewspiration, and the product, service, and experience that the brand offers.

02 — Creative process

I wanted to give this startup the best chance to get off the ground–or, rather, out of the garage–and rolling, so to speak. Through research, competitive analysis, and—most importantly—several interviews with the owner, I wanted to capture the spirit of Paul and Heidi—his quirky, reliable, and beautifully restored 1979 Volkswagen Westfalia Campervan— through benefit-driven copy and a UX structure that would keep users moving through the site while convincing them to convert.

Final results

With the help of graphic designer Blake Barnes doing the beautiful grunt work of laying out and getting the site up and running, we were able to cobble together a trusty sidekick of a landing page that's helped Paul's business off to a successful start.