Content

Higher Ed

Project background

This article was written for a higher-education marketing agency that "revolutionizes the student experience through marketing, enrollment, and retention services for colleges and universities that share [their] commitment to student success." Collaborating with schools and utilizing innovative technology, the agency uses narrative to inspire action and assist students as they navigate their own academic—and life— journeys.

Final results

The end result for this page was an informative, scaffolded article that utilizes subject-matter expertise, on-page SEO, and a UX-optimized structure employing H2s, H3s, and bulleted lists to chunk the process for becoming a data processor into digestible steps that keeps the reader engaged and on the page.

And with a page-one ranking on Google search for its primary keyword, more readers see the article, which drives traffic to the page, increases visibility for Maryville University, and converts more users to enroll in the program and/or explore the other course and program offerings from MU.

Sample Articles

Mortgage + Real Estate + Finance

Project background

This client is a large mortgage lender that serves as a trusted authority in the real estate and finance industries. Their content covers the gamut of mortgage topics and helps users navigate the entire home-buying process, including how to repair credit to lock in more competitive financing terms, saving for a down payment and closing costs, finding a trustworthy real estate agent, tapping into home equity, and increasing ROI when the homeowner is ready to sell or refinance.

Final results

The end result for these articles was two-fold:

Complex topics broken down and scaffolded into accessible content told in a friendly tone that retained its authority and trustworthiness and either converted users or moved them along the funnel
A page-one ranking on Google search for multiple keywords, ensuring visibility for the content and the client and increasing traffic, CTRs, and conversions
Capturing the featured snippet for answer boxes, PPAs (People Also Ask), etc.

Sample Ghostwritten Articles

Outdoor + Fitness

Project background

Founded in the owner's garage in 2015, Grivet Outdoors is a Memphis-based outdoor, fitness, running, and lifestyle company with four brick-and-mortars in the 901, as well as an online retail presence through both their website and and their Amazon store.

Final results

One of my first content pieces, the end result of this compare-and-contrast article was an informative guide that provides an SME response to a popular, high-traffic branded search query in the quest to help users decide whether the Patagonia Down Sweater or Nano Puff filling will best fit their outdoor adventure needs.

The article punches up and competes with heavyweights in the online outdoor retail space, ranking page-one on Google search for the primary and secondary branded keyword searches and, in the process, increasing national traffic to this scrappy, local Memphis outdoor company.