01 — The Challenge

Money20/20 is known for its high-profile global events for the fintech and banking industry—but most of the brand’s messaging between shows focused solely on ticket sales and promotions. There was a huge opportunity to shift toward high-value content that engaged fintech audiences year-round, strengthened the brand’s authority, and deepened industry relationships beyond the event cycle.

02 — The Solution

I led the strategy and execution for Content 365, a brand-new content ecosystem designed to extend Money20/20’s impact beyond the show floor. Working cross-functionally with product, creative, sales, and editorial teams, I developed an always-on content plan that included two original podcasts, editorial series, executive interviews, and social-first storytelling. Every initiative was tied to key business goals such as audience growth, engagement, and the development of new revenue streams. The content was structured around thematic pillars that positioned Money20/20 as a trusted, year-round authority in the fintech space.

03 — The Impact

- 2x increase in year-round content engagement across channels

- Successfully launched two podcasts, one of which became a top-performing awareness driver

- Built a repeatable content engine that supported sales, speakers, and brand initiatives

- Shifted brand perception from "event" to "platform"—strengthening industry leadership and long-term audience retention