01 — The Challenge

Seaside Events partnered with three major NFL franchises, the Cleveland Browns, Las Vegas Raiders, and New Orleans Saints, to create an unforgettable new experience: official fan cruises where loyal fans could vacation alongside legendary team alumni. This was more than just another cruise. It was a full-on, immersive fan experience at sea, packed with player meet-and-greets, exclusive events, and themed activities on and off the ship.

The challenge was building excitement from the ground up. Each cruise needed a distinct digital presence that captured the spirit of the team, spoke authentically to hardcore fans, and made the experience feel unmissable. I had to create unique marketing strategies and campaigns across different timelines, audiences, and brand voices, while still delivering a consistent level of quality and energy for all three cruises.

02 — My Role

I touched nearly every part of the digital marketing and content ecosystem. I built the full social creative strategy and content calendars from scratch for each cruise. I wrote ad copy for radio, digital banners, social media, out-of-home ads, and the website. I designed and wrote a monthly email newsletter to keep fans engaged and excited throughout the booking period.

To bring the experience to life, I created a social series that featured exclusive interviews with the alumni players who would be onboard. I also managed an active Facebook Group and the event app, writing daily posts that helped attendees connect with each other, stay informed about activities, and build anticipation for onboard events.

03 — Results

I built real momentum that helped drive bookings, spark fan loyalty, and turn the cruises into something people genuinely could not wait to experience. Through smart social media campaigns, hands-on community management, creative emails, and thoughtful engagement, I made sure the excitement never dipped.

After the success of the first Cleveland Browns cruise, I helped push the second one even further with stronger engagement and even more bookings from both returning and new attendees.

I also created a full marketing playbook with impactful designs, strategic copy and carefully curated content calendars that Seaside Events could easily plug and play for future cruises. Thanks to that foundation, they were able to launch a brand-new Atlanta Falcons Fan Cruise with a strong head start.