Website Copy
DTH Fitness
Virtual personal training company needed a website created from scratch. I determined the pages and sections needed, and wrote the copy for each. The tone was motivational, educational, and inspirational, targeting an audience of people who were looking for accountability and strong results from a virtual fitness routine.
OJO Bookkeeping
This property management bookkeeping company needed a complete overhaul of its website, which was outdated aesthetically, but also full of redundant copy. I worked with the founders and my graphic design team to determine how to simplify the layout of the site while still effectively explaining who they are as a brand. I wrote the copy for each section and create three blogs per month. The target audience was busy property managers who are looking to get more time back to scale their businesses. The tone was fun, informative, educational, and helpful.
LMG Nutrition
Registered Dietitian needed assistance creating her new website. We worked together to refine her target audience, and create copy that specifically spoke to their pain points and health conditions. I provided input on the layout and formatting of the site, and helped optimize each page so that each visitor felt understood, heard, and more likely to book a consultation call. The overall tone was educational, inclusive, and empathetic.