The campaign was built to position the software as a critical operational asset for Fortune 500 decision-makers.
During that phase I interviewed 40+ enterprise product managers to map out their deepest pain points, leading to a complete overhaul of our user personas.
From there, I built a multi-channel acquisition playbook targeting LinkedIn, account-based marketing (ABM) emails, and high-tier industry publications.
To bridge the gap between marketing and sales, I collaborated closely with our product design team to create highly targeted landing pages and self-serve interactive product tours. This alignment ensured that a prospect’s journey from seeing their first ad to booking a custom demo felt seamless, intuitive, and entirely focused on ROI metrics.
(Inbound automation & tracking)
(ABM & intent data targeting)
(Advanced funnel analytics)
(Landing page design & product tour wireframes)
in pipeline generated within the first 90 days
increase in qualified enterprise leads year-over-year
conversion rate on the newly optimized interactive demo landing
By focusing heavily on precise buyer intent data, we drastically reduced the length of the traditional B2B enterprise sales cycle.