for MetricFlow's automated dashboard reporting tool across LinkedIn, X, and YouTube. The primary goal was to dominate the organic feed during the week of the official public product launch.
Instead of relying on static graphics, I coordinated a rapid-fire video snippet campaign showcasing the platform solving complex workflow bottlenecks in 15 seconds or less.
I script-wrote the organic teasers, organized a coordinated launch-day blast with 20 notable B2B tech influencers, and ran real-time community engagement directly from our corporate accounts. We deliberately embraced a cleaner, slightly minimalist visual aesthetic to contrast with the crowded, neon-heavy style typical of other software feeds.
(Social media management) (Scheduling and cross-platform asset organization)
(Video snippet editing & caption formatting)
(Content calendar curation and influencer asset distribution)
total impressions across all social channels in week one
new product sign-ups attributed entirely to organic social referral links
average engagement rate, doubling our previous campaign baselines
driving a massive spike in product adoption from organic channels alone. The high volume of user-generated content and influencer reposts sustained high levels of organic traffic for weeks post-launch.