Here's a little sampling of product, recipe, and the promotional-focused copy I've written for both Circulon and Farberware social media channels.
Highlighting the Farberware Colorvive bakeware collection, this product-focused Facebook post is written to spark baking inspiration for the consumer and entice them to purchase a bakeware set that matches their fun and creative baking style.
For more examples of this type of post content and more, check out Farbeware Cookware's Facebook page.
Crafting short and sweet copy is one of the perks of Twitter. Each tweet from Farberware's page is crafted to resonate with the viewer in 280 characters or less. From recipe features to product highlights, and so much more, these bite-sized bits of copy are aimed at getting the consumer wanting to click for more.
For more examples of this type of tweet and more, check out Farbeware Cookware's Twitter page.
Say it with a visual! Each Instagram feed post on Circulon's page spotlights a particular feature or benefit for the viewer, such as a quick "micro-moment" product video or an inspirational recipe photo.
For more examples of Instagram feed posts, check out Circulon's Instagram page.
Storytelling is key, and each frame tells a part of that story. Designed to progress to the last frame, Circulon's post copy works in tandem with the image shared to help give the viewer the full story — no matter if it's a product highlight or a recipe shout-out, and everything in between.
For more examples of Instagram Stories, check out Circulon's Instagram page.