I generate heat and excitement for top tier fashion and lifestyle brands by creating strategic partnerships, impactful brand storytelling and memorable marketing experiences.
Experience
I’m currently the Director of Communications and Partnerships at Sperry, one of the world’s most respected heritage brands.
Prior to Sperry, I owned the PR and marketing agency BPMW, and launched the groundbreaking fashion tradeshow Capsule.
I've also held top editorial roles at Sportswear International magazine, YM magazine, and Complex.
My experience as a communications strategist, an entrepreneur, a fashion editor, and event producer inform my approach to brand building.
Business leaders, social media stars, fashion designers and underground scenesters are the cornerstones of my professional network.
SKILLS
I Tell Great Stories
I create storytelling opportunities which result in impactful earned media.
I Forge Strategic Partners
My work on collaborations, influencers and social media partnerships drive brand heat.
I Drive Business Forward
My communications and partnerships work has a positive impact on business growth.
CURRENT WORK
SPERRY
Senior Director of Communications and Partnerships
(2017- present)
As Director of Communications and Partnerships at Sperry, I impact the business via strategic storytelling, building fashion relevancy and creating exciting partnerships and collaborations for the brand.
PAST EXPERIENCE
My work experience
Sperry (2017- present ) | Director of Communications and Partnerships |
Capsule Trade Show (2007—2017) | Co-founder, Communications and Marketing Director |
BPMW Agency (2003—2017) | Co-Founder, President of PR Agency |
My education
Barnard College | BA |
Yale School of Management | Digital Marketing |
My skills
Communications Strategy | Public Relations |
Social Media Strategy | Event Production |
Brand Building |
Fields I worked in
Fashion | Hospitality |
Footwear | Spirits |