I'm a fashion industry leader with expertise in public relations, communications strategy, and marketing for top tier fashion and lifestyle brands.


I’m the Director of Communications and Partnerships at Sperry, one of the world’s most respected heritage brands.

Prior to Sperry, I owned the PR and marketing agency BPMW, and launched the groundbreaking fashion tradeshow Capsule.

I've also held top editorial roles at Sportswear International magazine, YM magazine, and Complex.

My experience as a communications strategist, an entrepreneur, a fashion editor, and event producer inform my approach to brand building.

Business leaders, social media stars, fashion designers and underground scenesters are the cornerstones of my professional network.


I Tell Great Stories

I create storytelling opportunities which result in impactful earned media.

I Forge Strategic Partners

My work on collaborations, influencers and social media partnerships drive brand heat.

I Drive Business Forward

My communications and partnerships work has a positive impact on business growth.


Director of Communications and Partnerships

(2017- present)

As Director of Communications and Partnerships at Sperry, I impact the business via strategic storytelling, building fashion relevancy and creating exciting partnerships and collaborations for the brand.


My work experience

Sperry (2017- present )

Director of Communications and Partnerships

Capsule Trade Show (2007—2017)

Co-founder, Communications and Marketing Director

BPMW Agency (2003—2017)

Co-Founder, President of PR Agency

My education

Barnard College


Yale School of Management

Digital Marketing

My skills

Communications Strategy

Public Relations

Social Media Strategy

Event Production

Brand Building

Fields I worked in





Edina Sultanik

200 West 90th Street, New York NY | 917.972.7523 | edinasultanik@gmail.com

© Edina Sultanik, 2023