Capsule Trade Show

Capsule Show
President of PR & Marketing

(2007- 2017)

In 2007 I co-founded Capsule - the most influential fashion trade show in the market.

For 10 years Capsule shows in New York, Paris, Las Vegas, Berlin and Los Angeles served as a launch pad for the world’s most sought-after independent contemporary fashion brands.

Experience

COMMUNICATIONS STRATEGY

• Drove B2B and B2C communications strategy

• Implemented global PR calendar, resulting in press placements in top fashion and business publications worldwide.

• Content creation for O&O media

• Secured executive team press opportunities

EVENTS PRODUCTION

• Produced Capsule Shows and pop-up shops 13+ times a year in 4 cities

• Hosted press events

• Produced NYFW presentations

• Created consumer facing activations 

• Created influencer events to connect Capsule exhibitors directly with consumers

SPONSORSHIPS

• Pitched and secured sponsorship partnerships to activate at Capsule.

• Oversaw and managed activation implementation.

• Created media and VIP gifting suites

• Amplification via PR, social media, influencers

SOCIAL MEDIA

• Content strategy

• Community Management

• Influencers and content partners

• Measurement