With the goal of reaching a fashion forward consumer, Sperry participates in fashion presentations and events in New York and Paris.
02 — Creative process
For SS25, Sperry took NYFW by storm, with major showcases on the runways of Monse and Collina Strada, as well as on the presentations of 4 emerging brands at New York Men’s Day: Clara Son, Terry Singh, Of Nothing and Sivan.
Sperry's presence at NYFW generated over 50 premium press clips, with over 9 Billion impressions