Public Relations

Approach

My approach to public relations plays a major role in brand building strategy and encompasses events, social media, and influencer alignments.

At Sperry I build brand awareness and brand desire via heritage storytelling, pitching collabs and showcasing fashion forward drops.

Strategy

Drive brand heat by courting the fashion consumer, pitching new products, and must-have collaborations to top tier fashion and lifestyle media.

Focus on core products: boat shoes and CVO sneakers for the purists and core consumers.

Results

Sperry’s annual PR impressions increased from 500M- 33B between 2017 and 2024.