THE PROJECT

Client:

Morrison Publishing — Adrian & Anthony Morrison (The Morrison Brothers)

Brief:

• Get people of all ages

• Who want to learn how to make money online

• To trust Adrian & Anthony to teach them how

• By conveying a feeling of ease & support

The idea:

The most important lines are always the first ones - they basically answer the age-old question, "what does this do for me?". From there it's all about poking the wounds and building the bridge as you'll see in the copy...

THE COPY

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