THE PROJECT

Client:

Amberjack — the world's most comfortable dress shoes

Brief:

• Get men who wear dress shoes

• Who want to be more comfortable without sacrificing style

• To discover this in a pair of Amberjacks

• By displaying the shoe as a dress shoe with a mysterious sneaker inside

The solution:

1. Develop a suitable tone of voice for the brand using product research & the established brand archetypes

2. Write scripts/storyboards that guide the creative ideation process

3. Write ad copy that engages & expands on the ideas of the creative

4. Collaborate with production team to shoot & edit the videos for social media

5. Create a landing page to further inform and acquire new-to-brand customers

THE COPY

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