HANKS BELTS

THE PROJECT

Client:

Hanks Belts — Heavy duty full-grain leather belts made in the USA

Brief:

  • Get American men with "traditional" values

  • Who don't know about Hanks US made leather belts with a 100 year guarantee

  • To associate themselves & attach themselves to the Hanks brand

  • By attaching American values such as durability & quality to the product in a tone of voice that fits the brand

Solution:

  1. Develop a suitable tone of voice for the brand using the established brand archetypes

  2. Write scripts/storyboards that guide the creative process with copywriting

  3. Write ad copy that engages & expands on the ideas of the creative

  4. Collaborate with production team to shoot & edit the videos for social media

THE COPY

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