THE PROJECT

Client:

Jordan Belfort, The Wolf of Wall Street — Straight Line Persuasion

Brief:

• Get salespeople, entrepreneurs, & businesspeople

• Who want to increase their close rate

• To see how the "wolf of wall street" will help them do that for them

• By displaying sales as the ultimate key to an empowered life

The idea:

If you've seen the movie you know the straight line system is what Jordan used to amount millions of dollars (and then some). So for this particular black friday promotion we encouraged folks to give 'the ultimate gift of an empowered life'.

THE COPY

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