THE PROJECT

Client:

SamCart — eCommerce platform for creators

Brief:

• Get ecom store owners & course creators (or people who wanted to be)

• Who want to make more money online with less work

• To take a free training, try samcart free trial, and ultimately subscribe

• By showing them how they can have the success they're looking for using samcart

The idea:

SamCart makes it easy for people to sell digital products online. They were running several "free training" funnels, each targeting a different niche of digital products (coaching, online courses, consulting, ebooks, etc.)

Most important question to answer: What can this do for me?

The free training model being a bit played out, usually requires more of a longform approach to ad copy that plays heavily on dissociating by subtly bashing the old, played out marketing trends of the past.

THE COPY

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