THE PROJECT

Client:

The Earthling Co. — zero waste, sustainable body & hair care products

Brief:

• Get earth-conscious, eco-friendly, sustainable buyers

• Who want products that aren't just good for their hair & skin, but for the earth as well

• To consider switching to sustainable shampoo & conditioner bars

• By displaying what makes this product different from the many others in the market

The idea:

For this one, we noticed some trends in the data that ultimately, pointed us in the direction we went down.

Lather, plastic-free, and the ingredients were amongst the biggest reasons people were buying. We also noticed this demographic was heavily moved by social proof and videos of women using the product - so the ideas were combined.

Goal: deliver an informative message that spoke to their values throughout the entire campaign, but in a playful tone that they could easily relate with.

THE COPY

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