VESSI

THE PROJECT

Client:

VESSI — The Everyday Move

Brief:

  • Get thrill-seekers, digital nomads, and young urban professionals

  • Who live life on the go and need a minimalist shoe for any occasion

  • To consider buying VESSI's latest waterproof sneaker

  • By displaying the sustainable "Everyday Move" as the do-it-all shoe for work & play

The idea:

It all started with the idea that "the world was meant to be explored", not sitting in front of a computer - the modern reality of many. To which we said, "it's time to clock out".

The 'Everyday Move' is a name, like many great products, implies it's function - so let's bring that to life. How? Let's follow a day in the life of our thrill-seekers and see what happens when adventure calls - what happens when they're able to explore parts unknown without a care in the world. Like we we're meant to.

THE COPY

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