THE PROJECT

Client:

Woolx — Fine merino wool clothing

Brief:

• Get outdoor enthusiasts & travelers

• Who have never experienced the comfort & breathability of merino wool

• To view Woolx merino wool as the ultimate "do-it-all" performance fabric

• By displaying the Woolx brand in an outdoors campaign

The idea:

Merino wool is a higher end material, but the Woolx brand is far more than a material - it's a lifestyle. One that celebrates & embraces presence, togetherness, physical activity, and a love of the outdoors.

So let's celebrate the values of Woolx as a brand, and amplify those values with the benefits merino wool naturally provides.

THE COPY

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