THE PROJECT

Client:

WOW Skin Science — all natural beauty products

Brief:

• Get women with hair issues

• Who want to fix those issues

• To buy WOW's apple cider vinegar shampoo/conditioner combo

• By conveying a specific message around each issue and how the combo solves it

The idea:

Very problem/solution-centric. The problem: hairloss, thinning, and flakes. The solution: WOW's apple cider vinegar shampoo alongside their coconut/avocado oil conditioner.

Most important objection to answer: "But does it work, though?"

THE COPY

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