Our goal was to create informative content that not only guided potential talent on how to join the agency but also offered valuable insights into the modeling world.
02 — Creative process
Our strategy involved crafting content that seamlessly merged the practical steps of becoming a model with the aspirational allure of the industry. Through a combination of expert advice and a deep understanding of the brand, we successfully communicated the journey to potential/aspiring models.
We incorporated our talent to create authentic and informative content, providing real insights into the modeling world.
Showing viewers the process of becoming a model from start to finish proved to be very successful with our audience.
This series helped create our most-viewed video still to date, as well as significantly boosting overall engagement on the account. Following its release, model sign-ups saw an impressive 23% increase within just one month.
