Tik Tok Campaign - MTV

01 — Project details

Our goal was not only to inform potential participants about the audition process but also to establish our presence as a pivotal part of the journey while also raising engagement on our TikTok.

02 — Creative process

To achieve this, we created a satirical video that not only offered a glimpse into what to expect during such auditions but also provided valuable tips for preparation. Through humor and a touch of irreverence, we communicated our role in the process while ensuring our audience felt well-prepared.

We created a two part video series that not only resonated with our existing community, sparking a wave of engagement, but also caught the eye of new audiences.

These videos outperformed our typical content by an impressive 2 to 3 times, consistently sparking discussions and conversations within our dedicated audience.

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