Mikros Animation - Iconic Characters

Ozi (Ozi: Voice of the Forest)

Plankton (The Spongebob Movie: Sponge on the Run)

Pectine (Asterix: The Secret of the Magic Potion)

Gus (Gus The Itsy Bitsy Knight)

01 — Project details

Mikros Animation is a global studio providing creative services for feature, long-form and short-form episodic animation. Their projects include Teenage Mutant Ninja Turtles: Mutant Mayhem, Paw Patrol: The Mighty Movie, and The SpongeBob Movie: Sponge on the Run.

Mikros Animation's parent company - Technicolor Creative Studios - planned to relaunch the brand and celebrate Technicolor’s history with a campaign showcasing their lasting legacy and future in entertainment.

During the campaign, Mikros Animation's followers voted on their favorite characters.

02 — Creative process

Our approach to this campaign was to highlight a handful of iconic characters with spotlight articles, corresponding social posts, and interactive Instagram Stories.

The campaign included characters that have made an impact culturally, with the general public, and internally at Mikros Animation.