The Mill is an award-winning visual effects studio known for crafting show-stopping Super Bowl ads for over a decade. They’re the folks who put the finishing touch on those over-the-top ads (think talking babies, high-speed car chases, and explosions!)
Super Bowl LVI marked The Mill's busiest season yet, having a hand in over 30 Super Bowl commercials with top ad agency collaborators such as TBWA\Chiat\Day, Saatchi & Saatchi, and MullenLowe.
02 — Creative process
As a Super Bowl season veteran at The Mill, I lead our marketing team in crafting a game plan to promote all the studio’s hard work.
I conducted artist interviews to generate touchdown-worthy copy and tackled our content calendar to create a winning campaign.
Our pre-game campaign included talent spotlights, thought leadership on Big Game ads, and articles focusing on past Super Bowl campaigns.
Post-game, our team promoted each ad (yes, all 30!), penned a big game debrief article, and crafted multiple case studies for our sales team.
