01 — Project details
Demand Detroit is a trucking business that offers diesel engines, powertrains, transmissions, axles, safety systems, and more. Copywriting for their socials was a balance of correct terminology, but adjusted for the average person to fully comprehend the products Detroit was showcasing.
02 — Creative process
Internal and external tone of voice guidelines meeting that would constantly evolve as new products came out or changes in the trucking industry happened.
Copywriting samples - Social captions
See what Detroit can do for your business. Whether lifting, pumping, plowing, or paving, Detroit’s powertrain delivers the power you need right where you need it. From engine to transmission, factory-ready PTO options provide dependable integrated solutions to handle work, not just the road.
The DD13 engine is designed to deliver reliable efficiency and performance. Engineered to offer less complexity, more durability, and longer maintenance intervals, ensuring maximized uptime for your trucks. While ultra-high compression ratios and a new swirl piston design contribute to better fuel economy. When you demand it all, Demand Detroit.
Unlock the full potential of your fleet with Detroit Connect Plus. This advanced technology suite offers three new products, including Detroit Connect Direct, Geofence, and Remote Lock/Unlock, all accessible through the Detroit Connect Portal. Optimize vehicle performance, reduce downtime, and gain deeper insights into your operations.